Are you aware that barcodes on groceries and other products didn’t appear until the mid to late 1970’s? In 1974, the first barcode scanner was installed in a grocery store in Ohio and scanned the first barcoded item, a pack of Wrigley’s gum. Now barcodes are ubiquitous and indispensible for retail, manufacturing, transportation, package tracking, and a host of other industry uses.
Barcodes are not going away, in fact, new barcode technologies are being developed and deployed in this new century. “Two dimensional” barcodes are rapidly being adopted. These new codes can contain much more information than the original barcode. The leading contender in this category is the QR Code which, after a decade of use in Japan and Korea, is rapidly being adopted in Europe and North America. The QR code shown above contains a link to Wikipedia Mobile. With a QR Code reader on a smart phone, you can read the code and be sent to the website.
Another newer code is Microsoft Tag. This two dimensional code utilizes color to hold even more data than QR codes. It’s not a replacement for the original barcode, but is intended for instances where much more data must be stored in a small space.
Bank & Office Interiors is implementing Microsoft Tag. We will have tags on our trucks that will send people to our website. We will put tags on leave-behind surveys, marketing materials, welcome to your new workspace cards, perhaps even business cards. We could place tags for special promotions on invoices and other flyers. In our showroom, we will have Tags at various product locations that will link to product pages with more information. You can even read the tag in this blog! The goal? To make it easy and fun to get more information about the great products and services we provide. So, keep an eye out as our Tags start showing up, and have fun while you work! (Need a Tag Reader? Go to http://gettag.mobi )
~ Dana (Director of IT)